City: Elkhorn, NE
Company: FatBrainToys.com
Hosts: Karen & Mark

FatBrainToys is a family business dedicated to fun and educational toys for kids. Husband and wife team pride themselves on superior customer service the old-fashioned way-from personalized recommendations to wrapping with care. When entering the world of online reputation management, owner Mark Carson said, “I knew we were doing all the right things and getting all the positive feedback from our customers, but I wanted to put it out there from an authority that wasn’t us so it gives us that extra credibility.” After their own comparison shopping, FatBrainToys decided to focus all their reputation management efforts on ResellerRatings.

They particularly appreciated ResellerRatings genuine approach to honest, verified customer feedback. And for a family-owned small business, an affiliation with ResellerRatings, and thus Google Products and Bing Shopping, helped solidify their position in the industry among giant corporations.